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Reader Profile

"They are smart, successful and switched-on guys who want to take charge of their own lives and destinies. They work hard, work out hard and play hard. They know that there's more than one route to fitness and whilst the gym plays a pivotal role in their workout regimes, they're multisports enthusiasts and love a bit of adventure. They like their gear and gadgets and they're avid purchasers and users of grooming products. They're style driven and are more concerned with clothes that complement their shape and style rather than solely high fashion. They have a positive and vibrant outlook on life and are constantly investing in themselves as their most important commodity. In a nutshell they're the men that most men want to be."